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World Class Analytics

Know what customers are doing on your website with World Class Analytics

Internetrix has been providing World Class Analytics solutions to clients for almost a decade, appointed by Google as Google Analytics Certified Partners in 2007. Since 2007 we have worked with both Google and IBM to increase our knowledge and continue to provide our customers with world class analytics solutions and now hold four unique Google Analytics certifications in Australia and China.

Our accreditations and expertise in online performance services ensure we provide the most suitable service to help our customers win online. Internetrix help you win online by helping you best serve your existing customers and win new business in a digital context.

Internetrix implement world class analytics solutions for businesses. Ensuring we capture analytics data insights that drive change and improvement through discovered insights.

Internetrix aim to provide specialist digital services that make a difference to your business and digital outcome and that is why we have developed the Internetrix 6 Pillars of World Class Analytics.

Pillar 1 - Track

How do I get World Class Analytics Tracking?

The first pillar helps you plan and implement tagging to “win online”. It consists of 4 major components which are as follows:

Business Objectives Analysis (BOA): Business Objectives Analysis

Internetrix help you better understand your business and understanding your digital plan. Internetrix will develop an agenda and organise a meeting with your project team to facilitate a workshop in order to understand and determine your digital analytics strategy. Following on from the meeting, Internetrix will collate the action points into minutes which will guide the Online Performance engagement.

Ecosystem Diagram: Ecosystem Diagram

Diagrammatically helps you to understand your conversion points and audiences. This is achieved through goal identification, click path analysis and page performance identification such as Pagerank, Backlinking, Keyword Performance and Standard Metrics (visitors, bound, exit and time on page).

Internetrix undertakes an exhaustive audit of nodes in your digital ecosystem and identifies the different page types represented in an easy to review diagram. A map overlay is then constructed of key analytics page performance information using historical data. Following this, Internetrix will audit the Page Tracking to identify pages which do not have analytics tracking. This will all be collated and presented to you to help guide the next steps.

Development Specification: Development Specification

This document provides insight on how to implement World Class Analytics. The implementation process can be undertaken by the Internetrix development team or can be used by your internal technical resources. Creation of a development specification consists of two phases. The first phase allows Internetrix to track components and compile analytic codes for eCommerce, Event tracking, Virtual Pageviews and Custom Variables.

The second phase involves preparing an Analytics product implementation specification which outlines how to configure the Analytics platform to best suit your analytics strategy. This includes the account configuration of Goals, Funnels, Customer reports (who, what, when), Advanced Segments, Dashboards and Scheduled reports (who, what, when).

Tagging Implementation: Tagging Implementation

Involves completing the technical implementation as required by either Internetrix, the client, or by a 3rd party. This is achieved by implementation of the code based on the planning outcomes above and collaborating with the clients internal resources. The Ecosystem Diagram will allow us to understand the relevant click paths on your website. Once we identify the elements that aren’t being tracked, a tagging implementation document can be prepared.

Pillar 2 - Analyse

What is my data telling me?

Implementation of a World Class Tracking solution or the existing tracking implementation comes with the need to understand the data that is being generated. The second pillar helps you understand and identify what your analytics data is telling you and what your website traffic is doing.What is my data telling me?

Internetrix diagnose what is driving your website traffic through the analysis of both your organic website performance and paid website performance. Additionally Internetrix will conduct a full Competitor analysis, Pagerank analysis, Traffic Volume analysis, Backlink analysis and Campaign analysis. Conversion/Goal analysis, Click Path analysis, In Page Behavior analysis and Remarketing analysis will also be performed.

The analysis phase of the project Internetrix investigates and analyses website data reviewing trends over time, data anomalies and pattern indication points of weakness and strength.

Upon completion of the analysis, Internetrix provide each and every client a Findings and Recommendations report highlighting the important key findings and recommendations to improve weakness and/or better leverage digital strengths. The Findings and Recommendations report provides the roadmap to move forward and improve the clients digital performance using data drivers.

Pillar 3 - Report

What kind of report(s) will I receive?

Internetrix understand that different people in an organisation have different areas of expertise and needs at different times. Therefore we tailor our analytics reports to the needs of the individual, based on their technical background, insight requirements and business areas. Individuals in an organisation derive value from data and analytics insights covering different areas of business performance. Some of the custom report targets would be; CEOs, Marketers, Developers, Admins, Project Managers, Analysts - what we are saying we can tailor your reporting to suit anyone in your team.

The third pillar consists of Scheduled report configuration which involves the setup of the appropriate Digital Analytics Product to suit your businesses requirements. Internetrix prepares a report which exports, collates, analyses and lists recommendations on how you can improve your businesses Online Performance. Based on either the scheduling functionality of Digital Analytics or a custom built solution - we work with you to provide the right need for your team and business.

Strategic Review:  After the reports have been generated Internetrix will deliver the findings. Results will be presented in report format either Daily, Weekly, Fortnightly, Monthly, Quarterly or Yearly depending on your chosen frequency.  The reports are also dependant on who, what and when during the project implementation. At times, the analytics product automated reporting is sufficient, otherwise; a report, presentation in person may be required.

Example Data Analysis Frequency:

Approximate page views per month

Recommended reporting frequency

10,000,000

Daily

1,000,000

Weekly

100,000

Monthly

10,000

Quarterly

1,000

Quarterly / Yearly

Pillar 4 - Improve

How do I implement the recommendations and improve my online performance?

Implementation of World Class Tracking, leads to the generation of data. Using the derived insights, you can drive improvement based on the large volumes of data findings. Internetrix will help by leading meetings and providing reports focused on leading the change. This pillar consists of 7 major components which are as follows:

Business Objectives Analysis (BOA) as discussed in Pillar 1: Business Objectives Analysis

Internetrix help you better understand your business and understanding your digital plan. Internetrix will develop an agenda and organise a meeting with your project team to facilitate a workshop in order to understand and determine your digital analytics strategy. Following on from the meeting, Internetrix will collate the action points into minutes which will guide the Online Performance engagement.

Ecosystem Diagram as discussed in Pillar 1: Business Objectives Analysis

Diagrammatically helps you to understand your conversion points and audiences. This is achieved through goal identification, click path analysis and page performance identification such as Pagerank, Backlinking, Keyword Performance and Standard Metrics (visitors, bound, exit and time on page).

Internetrix undertakes an exhaustive audit of nodes in your digital ecosystem and identifies the different page types. This is represented in a diagram for easy review. A map overlay is then constructed of key analytics page performance information using historical data. Following this, Internetrix will audit the Page Tracking to identify pages which do not have analytics tracking. This will all be collated and handed back to you to help guide the next steps.

Business Case Development: Business Case Development

Internetrix work collaboratively with your business and team, using the data that we have analyses to define the reason for the online performance project.

Capability Audit: 

This step helps us identify the abilities to achieve online performance goals and recommendations.

Priority Pyramids: Priority Pyramids

The priority pyramid is the hierarchy method which we use to help you and your business focus on what matters the most.

Strategic review: 

This consists of a Multiyear and multi horizon timeline. Cost, return on investment and cost benefit analysis can be performed.

Tactics: Tactics

This step is where Internetrix determine what you and your business should be doing to improve your online performance and what will provide you with the goals that we have set E.g. Website Development, Content Management System (CMS), Social Media Marketing Strategy, YouTube Marketing, Develop a responsive platform to support multi-device, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Digital Campaigns, Digital Consulting or business marketing strategy - no matter what the tactic required, we have you covered to improve your business - we help you win online.

Pillar 5 - Learn

Are you ready to improve your Online Performance knowledge?

As Google and IBM certified analytics partners, Internetrix host Digital Analytics training courses targeted at different user levels. The Beginner and Advanced courses will help you and your organisation have a better understanding and knowledge of your digital performance and help you win more customers online.

Our training is catered to:

Beginner: For those who have never logged into a Digital Analytics product before. We get back to basics and teach you about what Analytics can do for your business from the ground up.

Medium: For those individuals who occasionally log into a Digital Analytics product can gain a better understanding through the Beginner course.

Marketing: Someone who needs help in understanding how to get more value out of their analytics starting with their business goals as well as understanding of custom reporting.

Technical: Perfect for someone who needs help in understanding how to implement advanced analytics implementation.

Organisation: For the organisation who wants in house training and assistance in improving the internal analytics capability.

The Beginner and Advance curriculum is found below with in house specific training providing a custom curriculum to meet your organisation’s specific needs.

Beginner Training Curriculum Beginner Training

Session 1: Introduction

  • Introduction to Winning Online
  • What is Digital Analytics?
  • What is your Digital Strategy?
  • Defining your 6 Pillars of your analytics.
  • Login In to Analytics.
  • Creating an Account with Analytics

Session 2: Definitions

  • Differentiation between Dimensions and Metrics
  • Important Definitions and features.

Session 3: Views and Filters

  • Understanding and creating a View.
  • Managing users and their access rights.
  • What are Filters?
  • Creating a View specific Filter.

Session 4: Goals, Funnels and Virtual Pageviews

  • What are Goals and the types of Goals?
  • How to set up Goals.
  • What is a Funnel Visualisation?
  • How to set Up Funnels.
  • What is a Virtual Pageview?
  • How to set up a Virtual Pageview.

Session 5: Custom Reporting

  • What is a Custom Report?
  • How to create custom reporting.
  • Deep insight with Analytics.
  • Custom Reporting tips!
  • Exporting and Scheduling Reports.

Session 6: Review and Attendee Questions

  • Digital Planning and the Strategy Canvas.
  • Definitions Revisited.
  • Views, Filters, Goals, Funnels and Virtual Pageviews.
  • Custom Reporting.
  • Where to from here?
  • Participant Questions.

Advanced Training Curriculum Advanced Training

Session 1: Introduction

  • Introduction to Winning Online
  • What is Advanced Analytics?
  • Basic versus Advanced Analytics Usage.
  • Advanced Features.
  • Tweaking at the code or report level.
  • What is your Digital Strategy?
  • What are your 6 Pillars, applied to Advanced Analytics?

Session 2: Ecommerce and Event Tracking

  • What is Ecommerce Tracking?
  • Configuration Ecommerce tracking code.
  • What is Event Tracking?
  • Configuring Event tracking code.

Session 3: Site Search

  • What is Site Search?
  • Where is it found in Analytics?
  • How can you derive insight from Site Search?
  • The Benefits of Site Search.
  • Keyword Analysis with Site Search.

Session 4: Advanced Segments and Multi-Channel Funnels

  • What is an Advanced Segment?
  • How does it differ to a Filter?
  • How to create a Custom Advanced Segment.
  • Benefits of Advanced Segments.
  • What is a Multi-Channel Funnel?
  • How to set up a Multi-Channel Funnel.
  • Driving Insight from the MCF Report.

Session 5: Dashboards

  • Introduction to Dashboards.
  • What are Dashboards?
  • Five rules of Dashboards.
  • How to modify and add reports to a Dashboard.
  • Benefits of Dashboards.

Session 6: Tools, Testing and Review

  • How to link an AdWords account with an Analytics account.
  • Features and Benefits of Webmaster Tools.
  • Basics of Content Experiments.
  • Comparing the different types of testing.
  • Shifting towards Content Experiments.
  • Guidelines for Content Experiments.
  • Insights from Content Experiments.

We provide these services in house at your office, or publically at Internetrix or via webinar.

Pillar 6 - Use

Use the Analytics Product right for you!

After our online performance audit of your business we can then proceed to choose the perfect digital analytics tool to best suit your needs. Internetrix are not only Google Analytics Certified Partners and IBM ExperienceOne business partners, but we have access to a broad suite of analytics products to suit your businesses data needs.

Google Analytics

Google Analytics is constantly evolving which means that the configuration implemented 6 months ago is no longer providing you with the power that Google Analytics provides.

Google Analytics Standard will ensure that you have:

  • Access to accurate data
  • Help you and your business decide where to spend valuable marketing dollars
  • Provide actionable insights and give you recommendations and suggestions on how to improve your website and online marketing strategies
  • Provide insight and help you measure your social media efforts and output

Google Analytics Premium

Google Analytics Premium takes everything you love about Analytics but provides deeper insights, lifting and processing data faster than standard analytics - extra processing power means, more data and at a much quicker speed. Google Analytics Premium data is also guaranteed by Google’s Service Level Agreement - meaning reliability and availability.

Internetrix provides Google Analytics Premium customers customised service, customised installation, customised training and support together to help you win BIG online.

As a Google Partner, Internetrix can customise your Google solution to suit your businesses online performance requirements. Visit our Google Partners page to find out more.

IBM Digital Analytics

IBM Digital Analytics can give any enterprise the competitive edge through state-of-the-art analytics solutions, benchmarking tools and customer insights and knowledge - helping business achieve real online success.

IBM Digital Analytics is capable of:

  • Intuitive reporting and insights for all digital channels - web, mobile and social
  • Provide you with flexible dashboards for tracking data
  • Provide you with serious deep analytics data to help increase revenue by targeting prospect customers
  • Cross channel integration

IBM TeaLeaf

IBM Tealeaf solutions provide businesses with unprecedented visibility into the online and mobile customer experience ensuring customer satisfaction and customer retention insights to make better business decisions.

As an IBM Business Partner Internetrix can provide you with the full IBM ExperienceOne Suite of products. Visit our IBM Business Partners Page to find out more.

Adobe Analytics

Adobe Analytics creates a holistic view of customer interactions - both online and offline and provides you with actionable data and insights.

Adobe Analytics will provide you with:

  • Advanced segmentation
  • Touchpoint marketing attributes to conversion
  • Mobile analytics
  • Customer marketing predictions

Web Trends

Webtrends analytics enables businesses to define data and measure multiple digital channels for consistent reporting and an optimised consumer digital journey.

Capabilities of Webtrends include:

  • Seamless Multi-Channel Marketing
  • Data Privacy
  • High performance user experience

Angelfish

Angelfish Analytics software is installed and managed in your own environment and keeps all company data on your network making it secure and private.

Features of Angelfish Analytics:

  • Full visitor analytics
  • Custom reports across any web application and device
  • Seamless API integration