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Beijing Analytics Training March 2017

Workshop | Data Driven Decisions to Help Your Business Win Online

Learn How Analytics Can Help Grow Your Business

8:45am-4:00pm
Room 1005, Tower A, U-Town Office Building, 1 Sanfengbeili, Chaoyang Dist. Beijing 100020 北京市朝阳区三丰北里1号,悠唐写字楼A座1005室,邮编:100020
More information / register:  E: info@austcham.org   T: +86 10 8561 5005

Cost: 2,888 RMB (options for group bookings)

Properly understanding the performance of your website can considerably help your business improve their digital ROI. Internetrix has worked with businesses like Webjet in Australia and Lvmama in China to effectively track and analyse your conversion pathways. Gaining transparency into your customer experience and uncovering potential weak areas in your conversion funnel can improve your customer retention and conversion rates. Internetrix has delivered results increasing customer retention and completion rates by over 20%. Internetrix has also worked with businesses such as Domino’s Pizza Enterprises and carsales in Australia to deliver tracking and analysis resulting in improved business process and online experience saving the businesses real money in improved processes and customer conversion increases. The basics of these skills are what you will learn in our custom 1 day training course. Goals, Funnels and Segments are the building blocks of effective customer understanding and analysis.

Start End Session
08:45 09:00 Arrival and registration
09:00 09:20 Welcome and warm up
09:20 10:00 What are Digital Strategy and the 6 Pillars of World Class Analytics?
10:00 10:30 Introduction to the Google Analytics & Terminology
10:30 10:45 Break
10:45 11:15 Workshop 1: Getting to know the product
11:15 12:00 Introduction to Goals and Goal Funnels
12:00 12:45 Lunch Break
12:45 13:45 Workshop 2: Goal Definition and Creation
13:45 14:30 Introduction to Segmentation
14:30 14:45 Afternoon Break
14:45 15:45 Creating and using segments
15:45 16:00 Review and Q&A


Michael is a company director and manager of the Internetrix Online Performance team. He graduated with a Computing Science degree from Dalhousie University, located in his hometown of Halifax in Canada and has been working in the digital space since 2000. Michael has been leading the Online Performance team since 2011 delivering public and private training, mentoring and presenting. Michael’s team delivers high value entry level to  enterprise analytics solutions to their customers ensuring maximisation of ROI on their analytics investment. Michael also runs the Internetrix Chinese teams in their Beijing and Xiamen offices providing enterprise performance services into the Chinese market.

Michael was born and raised in Halifax, Nova Scotia, on the east coast of Canada. His overseas upbringing and schooling affords him the ability to look at issues and opportunities with a uniquely North American eye. His years of Australian industry experience as a senior manager, developer, analyst, public speaker, trainer and president of the ICT Illawarra board has allowed Michael to gain a broad range of ICT knowledge and insight into ICT issues and opportunities faced by small to enterprise Australian businesses. The diversity between his upbringing, education and industry experience provides Michael some unique insights on the industry and the Australian and Chinese business landscapes.

Michael and his team believe that from measurement comes success. Long before leading the performance team Michael had a strong affinity with numbers and the black and white of data when making decisions. This effectively translates into one of Internetrix’s mantras “Data Drive Decisions” which resonates well with clients. Experience, foresight, wisdom and industry nous provide a great value when making business decisions, but the one infallible way to ensure you understand your customers and undertake relevant and effective change is to listen to your data. This is why Michael and his team have highly successful track record and why he so readily espouses the need for effective analytics for all business with an online presence.